Professor Brian D Smith, of Bocconi and Hertfordshire Universities, is the world’s leading authority on the evolution of the life sciences market. With 20 years in the industry, he has spent two decades advising many leading firms and studying how they are adapting to a changing environment.
In this webinar, Professor Smith will discuss his new book Darwin’s Medicine, which is the sequel to his influential and critically acclaimed Future of Pharma. This book explores the drivers of industry change and how leading pharmaceutical and medical technology companies are adapting their strategies, structures, and capabilities in practice.
Through the lens of evolutionary science, Professor Smith explores the speciation of new business models in the Life Sciences Industry. This sophisticated and highly original approach offers insights into:
These insights map out the industry’s complex and changing landscape and provide an invaluable guide to companies seeking to survive and thrive in this dynamic market.
The webinar is essential for anyone working in or studying the pharmaceutical, medical technology and related sectors. It provides a unique and novel way of making sense of the transformation we can see going on around us and a practical, focused approach to managing a firm’s evolutionary trajectory.
WEBINAR is available to all Swiss HLG Members. If you are not a member and you are interested in joining this Webinar, click on our membership link. The benefits offer you many opportunities to keep at the forefront of your industry.
Registration details coming soon.